Sales AllyTM Software New Version Release

Leading Sales Contact Software Loaded with New Features

May 1, 2011 - Exton, PA - Scherrer Resources, Inc. today announced that it has released its newest version v6.50 of Sales Ally, the popular sales contact software, for the MS-Windows operating system. This new edition of the Sales Ally product provides a common platform for sales force automation, direct marketing, customer service and CRM, which offers small and mid-size businesses with a cohesive approach to the full customer lifecycle. Sales Ally is a scalable, enterprise-wide sales contact software application designed for high volume sales tracking and for improving sales productivity. The software can be installed on notebooks, desktop workstations or LAN and WAN networks used by sales representatives, service personnel, their managers and sales assistants and functions as a work-group sales enhancement tool. As part of this release, Scherrer Resources, Inc. also provides improved VAR pricing discounts and sales support.

"The competitive nature of sales requires companies to constantly innovate, particularly in the area of technology," said Jim Scherrer, President. "Rather than rely on single purpose database software applications that serve a limited need, corporations are spending money to build enterprise sales and customer information systems. The robust architecture of the Sales Ally Enterprise Version fits with this trend." "Our ability to integrate with other 3rd party applications makes this a powerful productivity tool for sales teams everywhere. Whether you seek a single user installation or a team installation, Sales Ally fits the need."

Developed by Philadelphia-based Scherrer Resources, Inc., the Ally CRM products are used by more than 40,000 relationship management professionals worldwide. Scherrer Resources, Inc. develops customer service, sales force automation (SFA) and customer relationship management (CRM) software for Fortune 500 companies, high volume sales organizations, banks, retail brokerage firms, and the health care market in the Windows and Web operating environment. The products of Scherrer Resources, Inc. include Sales Ally, Broker's Ally and Realty Ally, and their Web-based sales application called Web Ally, found at Web Ally is "On Demand" sales force support software for geographically disparate sales reps and relationship managers offered in a SaaS model.

This release coincides with the release of upgrade notices to all customers. For editorial review copies of Sales Ally contact “Editorial Reviews Department” at the address and phone number below. For Dealer Kits, contact the manager of dealer sales at 484-875-1710. To order Sales Ally software direct, call 484-875-1710. Pricing for Version 6.0 is $395 per single desktop, $300 per network users for LAN version, and upgrades are priced at $199 per seat. The annual software phone support charge is $150 per seat.,